Choosing the Right Paint Colors for your Business

When you are doing your own decorating and interior design, so much of what we choose comes down to a matter of personal taste and style. Doing the decorating for your business, though, is a bit of a different ballgame. Obviously, you want to represent your brand and your company by the design choices you make but the colors that you choose for your place of business play a big part in how people will function in that space. Different colors instill calm, or frustration, or boredom, or inspire people to work harder and be more productive. So, let’s take a look at what different colors will say about your business.

White

White walls in an office are entirely too common, however, this is far from the best choice to motivate your employees. White actually causes boredom because it results in a lack of stimulation that allows for peoples’ minds to start to wander. If you want to have some white elements in your space for a clean, modern look, try to spice it up with some interesting colorful accents to keep people engaged.

Red

The color red in your business creates a great environment for buyers to purchase. Red causes excitement and stimulation that lead people to have elevated levels of energy, but only for short periods. If you have a retail space, red can be a choice that drives people to want to buy your products, but try not to overwhelm the space with too much red or they will feel anxious and on edge. Orange is also a good choice for a retail business because it indicates good value. People will feel like they are getting good deals on your products if orange is incorporated within your business.

Blue

Blue is one of the most popular colors out there. It is pretty much universally liked, or even at the very least, it doesn’t bother most people. Blues often invoke optimism and contentedness, possibly because blue skies and blue waters were good signs for our ancestors, so it is a good, safe color to choose for almost any business.

Pink

Pink is an immensely calming color, often used in waiting rooms at doctors’ offices where people are usually on edge. Some also suggest that pink is a good color for lawyers and mediators to use in conference rooms where they might meet with clients who are anxious, nervous, or frustrated.

Yellow

The psychology of the color yellow is that it helps with concentration, but it is almost the exact opposite of blue, with lots of people disliking it quite a bit. People who do like yellow seem to have stronger opinions on things and tend to like yellow a lot more than the average person likes their favorite color, but it is by no means a people-pleaser.

Green

Green is a great color for creative spaces. If your business specializes in any kind of design work, you might want to consider adding some green to your color scheme as it might energize your employees’ creative spirits. Green is related to nature and growth, so it is also a good color to choose if you are going for a more natural look in your business.

If you’re in the process of creating a new workspace or storefront, or perhaps redesigning what you already have, don’t overlook your color choices as being purely personal taste. They will have an effect both on customers who might come into your business, and the employees who are there on a daily basis. PaintPositive is your friendly neighborhood paint expert in Northeast Ohio. If you are planning a big project, we would be happy to help with everything you need to make your business look perfect. Contact us today for a free quote!