When it comes to color, color is more than just a visual experience. Color psychology refers to the study of hues which can have an effect on human behavior and emotion. Color is a powerful tool that can be used to evoke a specific response. Since color can have an impact on moods, feelings, and behaviors, it is important to understand the power of color when it comes to your home. When you’re choosing a paint color for your next project, keep these properties of color in mind.